Each day over 27 million small business owners around the world open their doors to a feeling of overwhelm and confusion. They feel this way because most have no idea how to grow the profits of their business.
The typical response is to work more hours, spend more money, offer more products, or adopt more marketing tactics.
The irony is, “more” is rarely the solution.
Consistent, measurable business growth doesn’t require radical overhauls, massive investments or huge transformations. It simply requires riding the momentum of small “10% Wins” in seven key areas of your business.
Told through the story of one business owner’s journey, Cadence lays out the framework known as “The 7 Levers,” and gives you an action plan you can cycle through, to exponentially grow your profits by achieving small wins in these seven areas.
The 7 Levers Framework is a method of growing your business profits sustainably and effectively. It’s a blueprint for Growth Hacking, but not in the “we got a 350% increase by doing X” way. Instead, the 7 Levers Framework focuses on increasing your business’s profitability by 10% in 7 areas. This method and movement, referred to as “the entrepreneurs sequel to Minimum Viable Product”, is used by entrepreneurs and business owners all over the world to double their businesses with just seven “10% Wins”.
Offering Australia’s largest selection of telecommunication headsets, SimplyHeadsets has grown into the country’s largest online supplier – offering unbeatable prices, support and advice across Plantronics, Sennheiser and Jabra headsets.
Back at the age of 21, Pete sold Australia’s version of the Yankee Stadium, the Melbourne Cricket Ground (The ‘G), for under $500… and continues to give sports fans the opportunity to own a piece of the world famous “People’s Ground.”
Another extension of the original “Selling The ‘G’” project, the Ponsford Pens are a limited-edition, handcrafted, collectible writing instrument made from authentic MCG timber.
Cipher arms users with the ultimate combination of tools, content and communities, and makes sports more bettable.
Cipher is powered by advanced analytics that drive the machine learning models developed by our team of data scientists, who specialise in sports betting and daily fantasy.
These predictive analytics models, combined with proprietary technology, power the entire network of consumer brands, as well as B2B partnerships with leading media companies and betting operators.
Dimers.com is Cipher’s leading sports betting hub that brings fans together to understand, enjoy and excel at sports betting.
Oh Crap are on a mission to eradicate the 4% of landfill that is dog poop wrapped in plastic bags, silly eh!
Oh Crap Dog Poop Bags are Australia’s no1 poop bag and are made from corn starch so are Non-Plastic & 100% Compostable. They compost in just 3 months, so this wonderful process of the cycle of life can continue. So far the #OhCrapFamily have saved over 23,000,000 dog poop bags and was listed in the 2021 AFR Fast Starters List.
The Deakin Business Development Clinic (BDC) offers a unique, hands-on learning experience where students collaborate with local SMEs to solve real business challenges – using the 7 Levers Framework. By merging academic theory with practical application, the BDC enhances student preparedness for the business world while providing valuable insights and solutions for participating businesses. This initiative not only supports student growth through work-integrated learning but also strengthens community ties by fostering innovation and development within the local business landscape.
Loco’s offers a vibrant dining experience on Hitchcock Avenue, Barwon Heads. A collaboration with Recreation Brewing, the venue features a unique menu of tacos, oysters, and other Latin-inspired dishes. The interior blends modern and rustic elements, creating a welcoming space for all seasons. With a focus on community and sustainability, Loco’s aims to be a year-round favourite, offering both Recreation Brewing’s low-alcohol beers and selections from local wineries and breweries.
In a world brimming with endless demands, where “shit” flies at you from all directions, how do you decide where to invest the limited “fucks” you have to give? “Duck YEAH!” isn’t just another cringy self-help guide; it’s a cheeky journey through a poem and fowl-mouthed essay that humorously yet insightfully navigates the messiness of modern life.
Recreation Brewing is renowned for its exceptional range of low-alcohol, flavour-packed craft beers. Founded with a passion for brewing and a commitment to sustainability, the brewery uses locally sourced ingredients to create unique and refreshing brews. Beyond its core beverage offerings, Recreation Brewing collaborates with local eateries like Loco’s to bring diverse and delicious food and drink experiences to various regions.
Ever noticed how the most valuable moments at conferences happen in the hallways between sessions? That's exactly why we created POINT57 - we've flipped the traditional event model on its head. For just 0.57% of your year (that's 50 hours), we bring together 20 carefully selected business leaders and craft 20 unique schedules where no two experiences are the same. Through curated conversations and peer-led sessions, each participant shares their expertise while connecting with others who face similar challenges. No PowerPoints, no keynotes - just genuine, meaningful discussions that could reshape attendees next 12 months.
Horizon Events is about creating profound experiences that break the routine of daily life and leave an indelible mark on your memory. Inspired by the ancient Japanese practice of Misogi—where purification and transformation were achieved through extraordinary challenges—Horizon Events takes this concept further. These are not just adventures; they are Event Horizons: moments in time that expand attendees perception, enrich your sense of purpose, and make time stand still. By consciously designing unique challenges and first-time experiences, we aim to shake attendees out of autopilot and answer the question: When was the last time you did something for the first time?
SpringCom is an Australian based telecommunications company offering top-tier phone, data and internet services at business-friendly prices. The company was established with one goal in mind; deliver the best deals possible from our 100% Australian-based team to companies all over the country.
Offering Australia’s only money-back guarantee on phone systems, Infiniti Telecommunications is a leading communications provider, and a one-stop shop for all small and medium enterprise (SME) needs. Infiniti provides heavily discounted phone call rates, supply, and installation of hardware with local care and support, to metro and regional areas throughout Australia.
EarHero is dubbed the “world’s safest headphones,” allowing users to not only listen to music but also hear the surrounding environment, making them the ultimate athletic training device when it comes to safety.
Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, one entrepreneur today that every marketer should be modelling,
while Inc. describes him as, a savvy marketing strategist
.
A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.
Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).
His latest book, Cadence, was born from the 7 Levers framework developed inside the Preneur Group projects and consulting clients. Pete is also a Professor of Practice at Deakin University, Australia.
