The Book

Cadence – A Tale of Fast Business Growth brings the 7 Levers Framework to life.

The typical response is to work more hours, spend more money, offer more products, or adopt more marketing tactics.

The irony is, “more” is rarely the solution.

Consistent, measurable business growth doesn’t require radical overhauls, massive investments or huge transformations. It simply requires riding the momentum of small “10% Wins” in seven key areas of your business.

Told through the story of one business owner’s journey, Cadence lays out the framework known as “The 7 Levers,” and gives you an action plan you can cycle through, to exponentially grow your profits by achieving small wins in these seven areas.

Pete Williams

Founder and Advisor

A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.

Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

His latest book, Cadence, was born from the 7 Levers framework developed inside the Preneur Group projects and consulting clients. Pete is also a Professor of Practice at Deakin University, Australia.