

The Book
Cadence – A Tale of Fast Business Growth brings the 7 Levers Framework to life.
The typical response is to work more hours, spend more money, offer more products, or adopt more marketing tactics.
The irony is, “more” is rarely the solution.
Consistent, measurable business growth doesn’t require radical overhauls, massive investments or huge transformations. It simply requires riding the momentum of small “10% Wins” in seven key areas of your business.
Told through the story of one business owner’s journey, Cadence lays out the framework known as “The 7 Levers,” and gives you an action plan you can cycle through, to exponentially grow your profits by achieving small wins in these seven areas.





The Movement
The “7 Levers of Business” and “10% Wins”


The Projects + Portfolio
SpringCom
Visit: springcom.com.au
Inifiniti Telecommunications
Ponsford Pen
Visit: ponsfordpen.com.au
Cipher Sports Technology Group
Cipher arms users with the ultimate combination of tools, content and communities, and makes sports more bettable.
Cipher is powered by advanced analytics that drive the machine learning models developed by our team of data scientists, who specialise in sports betting and daily fantasy.
These predictive analytics models, combined with proprietary technology, power the entire network of consumer brands, as well as B2B partnerships with leading media companies and betting operators.
Dimers.com is Cipher’s leading sports betting hub that brings fans together to understand, enjoy and excel at sports betting.
Visit: CipherSports.io
Visit: Dimers.com
SimplyHeadsets
Visit: simplyheadsets.com.au
Own the 'G
Visit: owntheg.com.au
earHeroSports
Visit: earherosports.com
OhCrap / No More Plastic Crap
Oh Crap are on a mission to eradicate the 4% of landfill that is dog poop wrapped in plastic bags, silly eh!
Oh Crap Dog Poop Bags are Australia’s no1 poop bag and are made from corn starch so are Non-Plastic & 100% Compostable. They compost in just 3 months, so this wonderful process of the cycle of life can continue. So far the #OhCrapFamily have saved over 23,000,000 dog poop bags and was listed in the 2021 AFR Fast Starters List.
Visit: OhCrap.com.au
Visit: NoMorePlasticCrap.eco


The Team
Pete Williams
Founder and Advisor
A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.
Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).
His latest book, Cadence, was born from the 7 Levers framework developed inside the Preneur Group projects and consulting clients. Pete is also a Professor of Practice at Deakin University, Australia.







