The Book

Cadence – A Tale of Fast Business Growth brings the 7 Levers Framework to life.

Each day over 27 million small business owners around the world open their doors to a feeling of overwhelm and confusion. They feel this way because most have no idea how to grow the profits of their business.

The typical response is to work more hours, spend more money, offer more products, or adopt more marketing tactics.

The irony is, “more” is rarely the solution.

Consistent, measurable business growth doesn’t require radical overhauls, massive investments or huge transformations. It simply requires riding the momentum of small “10% Wins” in seven key areas of your business.

Told through the story of one business owner’s journey, Cadence lays out the framework known as “The 7 Levers,” and gives you an action plan you can cycle through, to exponentially grow your profits by achieving small wins in these seven areas.

The Movement

The “7 Levers of Business” and “10% Wins”

The 7 Levers Framework is a method of growing your business profits sustainably and effectively. It’s a blueprint for Growth Hacking, but not in the “we got a 350% increase by doing X” way. Instead, the 7 Levers Framework focuses on increasing your business’s profitability by 10% in 7 areas. This method and movement, referred to as “the entrepreneurs sequel to Minimum Viable Product”, is used by entrepreneurs and business owners all over the world to double their businesses with just seven “10% Wins”.

The Team

Pete Williams

Founder and Advisor

Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.”

A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.

Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

His latest book, Cadence, was born from the 7 Levers framework developed inside the Preneur Group projects and consulting clients. Pete is also a Professor of Practice at Deakin University, Australia.


Get In Touch

We look forward to hearing from you, and will respond to your enquiry as soon as possible (usually within 36 hours)

5 + 14 =

Postal: Suite 2. 284 St Kilda Rd. St Kilda 3182. Victoria, Australia
Phone: 1 800 PRENEUR (1 800 773 638)